SEO checklist

By legacy · 35 items · v1 · 0 revisions · 1 view

Search engines rank your pages on several criteria. Below is a list of factors that affect your rankings... positive or negative

Keywords (do's)

Descriptive URL / domain name

Title-tag

Density of the keywords in the document text

Anchors

Headings (H1, H2, ...)

The first 200 words in the document

Alt-tags for images

Meta-tags

Links (do's)

Anchor text of inbound links

Origin of inbound links

Links from similar sites

Links from reputable sites

Number of backlinks

Age of inbound links (older is good)

Metatags (do's)

description-tag

keywords-tag

Content (do's)

Unique, relevant content

High change frequency

Large site / much content

Extra's (do's)

Sitemap

Keywords (dont's)

Keyword stuffing - spamming your page with keywords

Unrelated keywords

Links (dont's)

Excessive linking

Outbound links to link farms and dubious sites

Cross-linking

Single-pixel links

Metatags (dont's)

Refresh-metatag

Content (dont's)

Illegal content

Invisible text

Cloaking (special, optimised page for engine different from what users see)

Tricks to mislead spiders

Duplicate content

Pure-flash pages

Extra's (dont's)

In-accessibility (404, password protection)

Improper redirects (301, 302, ...)